The 3D wish configurator was conceived to help the customer to project himself and to help him to make a decision. For this project, the important things are to enhance a strong brand identity with a clear positioning and to show the buyer a universe and a style which he can relate to. He has to feel that the product can fit his space and his budget, fulfill his needs and expectations. Thus, proposing a filter menu for the configurator by styles brings value to the customer. The 3D configurator is a sales booster, he is in fact directly accessible from the homepage of Cuisinella’s website.