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As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them.\n\n## Global Luxury Market Value\n\n**1.44 trillion**.\nDespite continued economic uncertainty, global luxury spending is expected to hold steady at around €1.44 trillion in 2025. Bain further anticipates the sector will achieve long-term annual growth of 4%–6% over the coming decade.\nSource: [Bain & Company](https:\u002F\u002Fwww.bain.com\u002Fabout\u002Fmedia-center\u002Fpress-releases\u002F20252\u002Fglobal-luxury-stays-resilient-despite-economic-headwinds-and-shifting-consumer-trends-that-reshape-marketbain--company-and-altagamma\u002F?utm_source=chatgpt.com&__cf_chl_f_tk=6b5o0WoKSMDOO59I21i8aBPxY0pbhPjmvy49fha7HaA-1783430129-1.0.1.1-c5n8XGT3_iz1cnflzAHDkGvsOOldlpVCiCbF41FKJkA) \u002F Altagamma Luxury Study (2025)\n\n**2,5 trillion**.\n2,5 trillion Euro is the value that the overall expenditure luxury market is expected to be in 2030.\nSource: Long Live Luxury: Converge to Expand through Turbulence | [Bain & Company](https:\u002F\u002Fwww.bain.com\u002Finsights\u002Flong-live-luxury-converge-to-expand-through-turbulence\u002F)\n\nThis is why luxury brands have been heavily investing in [new marketing tools](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fcustomer-experience-transformation\u002F) and strategies with which consumers resonate, including:\n- Predictive AI and Big Data analytics\n- Interactive 3D product visualization\n- Augmented Reality (AR) and Virtual Reality (VR) experiences\n- Conversational retail and hyper-personalized online shopping\n\nSome brands like [Longchamp](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002Fmonogram-bag-longchamp-pliage\u002F) have adopted new technologies like 3D configurators. We find their famous bag collection Le Pliage which can be personalized and visualized thanks to this technology, the goal of 3D configurators is to allow consumers to be able to customize products while manipulating them online.\n\n## What exactly is Luxury 4.0?\n\nLuxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by what is considered to be the most valuable resource we have nowadays: digitalization.\n\n### 1. Big data and advanced analytics\n\nOn one hand, digitization enabling big data and advanced analytics allow brands to collect information from multiple touch points on market trends and consumers behavior in order to offer more precise and personalized services.\n\n### 2. Flexible manufacturing and mass customization\n\nOn the other hand, data make it possible for companies to connect each phase along the value chain and transfer information from downstream to upstream or vice versa. This enables flexible manufacturing and [mass customization](https:\u002F\u002Fhapticmedia.com\u002Fblog\u002Fmass-customization-definition-goal-examples\u002F), which is now a great added value for luxury brands due to huge demands of customizing items and of course, feeling special, as they already want.\n\n### 3. A fluid, interconnected ecosystem\n\nLast but not least, this fast and efficient information exchange and processing allows companies to create a fluid ecosystem within which each element is tightly connected and valued and new enterprise processes are successfully carried out, thus increasing the efficiency of the whole system through synergy.\nTo help brands carefully coordinate the elements of their ecosystems, Luxury 4.0 forces marketers to implement advanced technologies and develop IT capabilities.\n\n## Decoding modern luxury consumer behavior\n\nOn one hand, luxury brands have a high array of tactics that may enable them to address these newer segments and introduce them to their values and commitments.\nOn the other hand, this means heritage houses have to pay close attention to what is happening, keep up with the trends, remain competitive and relevant. In such a fast paced and digitalized world governed by data and AI, luxury marketing is about offering convenience, creating bonds, anticipating what consumers want and offering it to them before they even articulate it. \nWith the COVID-19 pandemic, new technologies have made a huge leap forward, many brands have been able to adopt them for their site (e-commerce) or in their store. We find virtual testing, augmented reality, 3D configurators or animations. Generation Z and even Alpha generations are **increasingly consuming luxury products**, which makes them relevant targets. These people are fans of user experiences and seek authenticity while having an affinity for new technologies.\n\n■ The market's largest segment is the segment Luxury Watches & Jewelry with a market volume of US$157.30bn in 2026.\nSource: Luxury Goods - Worldwide | [Statista Market Forecast](https:\u002F\u002Fwww.statista.com\u002Foutlook\u002Fcmo\u002Fluxury-goods\u002Fworldwide?srsltid=AfmBOoo6qdaC6ppEwMRT28RFvyT2izwge7Z4-JWyt6un1SX5lcvtqiLJ) \n\n➜ [**Talk to us about your digital transformation**](https:\u002F\u002Fhapticmedia.com\u002Fcontact\u002F)\n\n### The HENRYs\n\n■ 43 years old is the average age of a HENRY. HENRYs, i.e. High-Earners-Not–Rich-Yet, are a consumer class that has started to rise and which is going to be extremely relevant in the coming years.\nThey are expected to become the world’s wealthiest demographic group in the coming years. With annual incomes typically ranging from $250,000 to $500,000, luxury brands are already targeting them cultivating their appreciation for authenticity, craftsmanship and heritage.\n\nHENRYs take advantage of technology. They pay online, using mobile devices, prefer credit cards with rewards and are not much into savings, as they are quite comfortable living in debt. When they shop online, HENRYs opt for clothing and footwear, home furnishings, cosmetics, pet supplies, books, entertainment etc.\n\nHENRYs need engaging shopping experiences that run seamlessly across different channels and touch points. HENRYs don’t just settle for basic functions of digital platforms and apps. Their favorite brands are now using emerging technologies to tell stories, stir emotions, make them part of the creation process and keep them close.\n\n## The luxury marketing\n\n### Channels\n\n■ Online now accounts for 12% of the market and continues to gain share, with customers increasingly influenced and enabled by digital channels, including in their physical purchases. Globally, 75% of luxury transactions were influenced by the online channel, and 20% to 25% of purchases were digitally enabled. \nSource: [Bain & Co.](https:\u002F\u002Fwww.bain.com\u002Fabout\u002Fmedia-center\u002Fpress-releases\u002F2019\u002Ffall-luxury-report)\n\n■ The Global AI in Luxury Brands Market size is expected to be worth around  **$5.6 Billion** By 2034, from USD 1.2 billion in 2024, growing at a CAGR of 16.2% during the forecast period from 2025 to 2034. In 2024, North America held a dominant market position, capturing more than a 33.4% share, holding USD 0.4 Billion revenue.\nSource: [AI in Luxury Brands Market Size, Share | CAGR of 16%](https:\u002F\u002Fmarket.us\u002Freport\u002Fai-in-luxury-brands-market\u002F)\n\n■ **$62 billion** is the projected value of the augmented reality and marketing virtual reality market in 2029, This would take into account advertising, software and hardware with a majority for augmented reality applied to software. \nSource : AR & VR - Worldwide | [Statista Market Forecast](https:\u002F\u002Fwww.statista.com\u002Foutlook\u002Famo\u002Far-vr\u002Fworldwide#analyst-opinion)\n\n[Augmented Reality and Virtual Reality](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fvirtual-try-on-technology\u002F) are extremely helpful at telling persuasive brand stories to which consumers feel attracted, as well as expand the brand’s marketing efforts.\n\n**Tiffany & Co** presented an [innovative project at the Vivatech exhibition](https:\u002F\u002Fwww.bfmtv.com\u002Ftech\u002Fevenements\u002Fvivatech\u002Fvivatech-2024-tiffany-permet-desormais-d-essayer-une-bague-mais-sans-la-toucher_AV-202405220576.html?utm_campaign=Hapticmedia%20Annoucement&utm_content=297293684&utm_medium=social&utm_source=linkedin&hss_channel=lcp-9271099), showcased at the LVMH stand named Dream Garden.\nAt the heart of this immersive experience is a groundbreaking experience: a stunning Virtual Try-on for three rings.\n\n![Vivatech_vignette.png](\u002Fimages\u002Fuploads\u002FVivatech_vignette_2966a24997.png)\n\n**Fred**, for example, uses virtual testing for his [Force 10 bracelet collection](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002Fvirtual-jewelry-try-on-fred\u002F). This technology, offered by [Hapticmedia](https:\u002F\u002Fhapticmedia.com\u002F), allows you to visualize the bracelet on your wrist in real time and customize it as you wish.\nThe company wanted to convert visitors by encouraging them to co-design a bracelet from different models, colors, textures and so on.\nAfter designing the bracelet, shoppers are also encouraged to try it on their own wrists using Augmented Reality. This solution has greatly improved the digital shopping experiences for clients and increased conversion rates. \n\n![fred-vto.png](\u002Fimages\u002Fuploads\u002Fimage_10_a12eb526d1.png)\n\n###  Personalization\n\n■ 40% of marketing executives report that personalization has a direct impact on maximizing sales, basket size and profits in direct-to-consumer channels, such as e-commerce, while another 37% point to increased sales and customer lifetime value through product or content recommendations.\nMore than one-third of respondents have seen increases in their transaction frequency as a result of personalization strategies. \n\n[_Read more about this client project here._](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002F)\n\n![impactofdigitalpersonalizationbyhapticmedia.png](\u002Fimages\u002Fuploads\u002Fimpactofdigitalpersonalizationbyhapticmedia_42af20fbb6.png)\n\n■ 29% of Americans have [customized apparel and footwear](https:\u002F\u002Fhapticmedia.com\u002Fblog\u002Fmass-customization-definition-goal-examples\u002F) and their top 4 reasons to do so were: to design something just for fun, to feel pride in creating and designing, to demonstrate creativity and to stand out from other people.\n\nMoreover, the demands for customized have stabilized at high levels and the [most desired features are product configuration](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fproduct-configurator\u002F), made to measure and bespoke items.\n\n## Personalization supported by 3D and AR technology: Contact Hapticmedia\n\nAt Hapticmedia, we are consistently writing about innovations and trends on our [blog](https:\u002F\u002Fhapticmedia.com\u002Fblog\u002F). However, in this piece, we decided to approach luxury marketing starting from the relevant figures.\n\nThese mentioned figures above are confirming that luxury marketing is becoming increasingly innovative, as new generations consumers are pushing brands to go out of their comfort zone and adopt new and exciting approaches.\n\nIt is now the time for 360 degrees campaigns that use advanced technologies such as 3D product configurators, Augmented Reality, Virtual Reality to offer transparency to tell stories and drive engagement.\n\nIf you want to discuss about the above tactics, contact us and we will share with you our case studies, insight and ideas! Hapticmedia has over 15 years of expertise in this industry, clients including [Louis Vuitton, Guerlain, Kenzo, Fred, Baccarat, and so on](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002F). We are aimed to bring you visible improvement!\n\n[**➜ Let’s discuss your virtual try-on project**](https:\u002F\u002Fhapticmedia.com\u002Fcontact\u002F) \n\n","The luxury market is rapidly shifting toward younger buyers (Gen Z and \"HENRYs\"—High-Earners-Not-Rich-Yet). To survive, legacy brands are adopting Luxury 4.0, replacing traditional methods with cutting-edge digital experiences.\n\n3 Key Takeaways\n\n- The global luxury market is massive, hitting €1.44 trillion and heading toward €2.5 trillion by 2030. Digital touchpoints now influence 75% of all luxury purchases.\n\n- Brands like Tiffany & Co. and Fred are using 3D product configurators, and Augmented Reality (AR) virtual try-ons to let consumers co-design and visualize products in real-time.\n\n- Personalized digital experiences directly result in larger basket sizes for 40% of marketing executives and higher long-term customer loyalty.",35,{"id":398,"documentId":399,"url":400,"alternativeText":17,"width":209,"height":401},775,"wguhzc1dodk31iqp799c72n0","\u002Fimages\u002Fuploads\u002Fsmall_luxury_fashion_1392c73b54_584a8712b1.webp",928,[403],{"id":404,"text":405},10123,"Sabrina Khadivi",[407],{"id":408,"documentId":387,"title":409,"date":410,"slug":411,"createdAt":412,"updatedAt":413,"publishedAt":414,"locale":218,"content":415,"excerpt":416,"sortOrder":417,"seo":418,"image":445,"writters":455,"redirections":458,"localizations":460},1294,"Luxe 4.0 : L’Avenir Digital du Marketing du Luxe","2026-07-13","le-marche-du-luxe-en-chiffre","2026-07-13T09:15:32.286Z","2026-10-19T13:48:02.606Z","2026-10-19T13:48:02.879Z","Le paysage du marketing du luxe évolue de manière constante depuis une décennie, et cette transformation s'accentue à un rythme effréné. Alors que l’âge moyen des consommateurs de produits de luxe diminue, leurs habitudes d’achat changent également. Pour la première fois depuis des décennies, les marques se voient obligées de réexaminer leurs stratégies afin de s'adapter aux attentes des Millennials et de la Génération Z.\n\n## Valeur du marché mondial du luxe\n\n**1,44 billion d’euros**.\n\nMalgré une incertitude économique persistante, les dépenses mondiales dans le secteur du luxe devraient se maintenir aux alentours de 1,44 billion d’euros en 2025. Bain estime par ailleurs que le secteur enregistrera une croissance annuelle à long terme de 4 % à 6 % au cours de la prochaine décennie.\n\nSource : [Bain & Company](https:\u002F\u002Fwww.bain.com\u002Fabout\u002Fmedia-center\u002Fpress-releases\u002F20252\u002Fglobal-luxury-stays-resilient-despite-economic-headwinds-and-shifting-consumer-trends-that-reshape-marketbain--company-and-altagamma\u002F?utm_source=chatgpt.com&__cf_chl_f_tk=6b5o0WoKSMDOO59I21i8aBPxY0pbhPjmvy49fha7HaA-1783430129-1.0.1.1-c5n8XGT3_iz1cnflzAHDkGvsOOldlpVCiCbF41FKJkA) \u002F Altagamma Luxury Study (2025)\n\n■ 2,5 billions d’euros : c'est la valeur globale que devrait atteindre le marché des dépenses de luxe en 2030.\n\nSource : Long Live Luxury: Converge to Expand through Turbulence | [Bain & Company](https:\u002F\u002Fwww.bain.com\u002Finsights\u002Flong-live-luxury-converge-to-expand-through-turbulence\u002F)\n\nC’est pourquoi les marques de luxe investissent massivement dans de [nouveaux outils marketing](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fcustomer-experience-transformation\u002F) et des stratégies qui trouvent un écho auprès des consommateurs, notamment :\n\n* L'IA prédictive et l'analyse du Big Data\n* La visualisation interactive des produits en 3D\n* Les expériences en Réalité Augmentée (RA) et Réalité Virtuelle (RV)\n* Le commerce conversationnel et les achats en ligne hyper-personnalisés\n\nCertaines marques, à l'image de [Longchamp](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002Fmonogram-bag-longchamp-pliage\u002F), ont adopté de nouvelles technologies comme les configurateurs 3D. C'est le cas pour leur célèbre collection de sacs *Le Pliage*, qui peut être personnalisée et visualisée grâce à cette technologie. L’objectif de ces outils 3D est de permettre aux clients de personnaliser les produits tout en les manipulant en ligne.\n\n## Qu’est-ce que le Luxe 4.0 exactement ?\n\nLe Luxe 4.0 est principalement associé aux mutations technologiques de l’Industrie 4.0, et plus particulièrement à la disruption engendrée par ce qui est considéré comme notre ressource actuelle la plus précieuse : la digitalisation.\n\n### 1. Big data et analyses avancées\n\nD’une part, la numérisation, à travers le Big Data et les analyses avancées, permet aux marques de collecter des données sur les tendances du marché et les comportements des consommateurs via une multitude de points de contact. L'objectif est de proposer des services plus précis et personnalisés.\n\n### 2. Production flexible et personnalisation de masse\n\nD’autre part, la donnée permet aux entreprises de connecter chaque étape de la chaîne de valeur et de transférer les informations d'un bout à l'autre de la chaîne (de l'aval vers l'amont et vice-versa). Cela rend possible une fabrication flexible ainsi que la [personnalisation de masse](https:\u002F\u002Fhapticmedia.com\u002Fblog\u002Fmass-customization-definition-goal-examples\u002F). Il s'agit aujourd'hui d'une immense valeur ajoutée pour les marques de luxe, face à une forte demande de produits sur-mesure de la part de clients désireux, bien entendu, de se sentir uniques.\n\n### 3. Un écosystème fluide et interconnecté\n\nEnfin, ce traitement et cet échange d’informations rapides et efficaces permettent aux entreprises de créer un écosystème fluide où chaque élément est étroitement lié et valorisé. Les nouveaux processus internes sont ainsi menés à bien, optimisant l’efficacité globale du système grâce aux synergies créées.\n\nPour aider les marques à coordonner méticuleusement les composantes de leur écosystème, le Luxe 4.0 pousse les professionnels du marketing à déployer des technologies avancées et à développer leurs infrastructures informatiques.\n\n## Décoder le comportement du consommateur de luxe moderne\n\nD’un côté, les marques de luxe disposent d’un large éventail de tactiques pour s'adresser à ces nouveaux profils de clients et les initier à leurs valeurs et à leurs engagements.\n\nD’un autre côté, cela implique pour les maisons historiques de suivre de très près les évolutions du marché, de s'adapter aux tendances et de rester compétitives et pertinentes. Dans un monde digitalisé et ultra-rapide, gouverné par la donnée et l'IA, le marketing du luxe consiste à offrir de la commodité, à tisser des liens, ainsi qu'à anticiper les désirs des consommateurs pour y répondre avant même qu'ils ne soient formulés.\n\nAvec la pandémie de COVID-19, les nouvelles technologies ont fait un bond de géant en avant ; de nombreuses marques ont ainsi pu les intégrer sur leur site e-commerce ou directement en boutique. On retrouve aujourd'hui l'essayage virtuel, la réalité augmentée, les configurateurs 3D ou encore les animations visuelles. La Génération Z et même la génération Alpha **consomment de plus en plus de produits de luxe**, ce qui en fait des cibles incontournables. Ces publics sont particulièrement friands d'expériences utilisateur mémorables, recherchent l’authenticité et affichent une forte affinité avec les nouvelles technologies.\n\n■ Le segment le plus important du secteur est celui des montres et de la joaillerie de luxe, avec un volume de marché estimé à 157,30 milliards de dollars américains en 2026.\n\nSource : Luxury Goods - Worldwide | [Statista Market Forecast](https:\u002F\u002Fwww.statista.com\u002Foutlook\u002Fcmo\u002Fluxury-goods\u002Fworldwide?srsltid=AfmBOoo6qdaC6ppEwMRT28RFvyT2izwge7Z4-JWyt6un1SX5lcvtqiLJ)\n\n➜ **[Échangez avec nous sur votre transformation digitale](https:\u002F\u002Fhapticmedia.com\u002Fcontact\u002F)**\n\n### Les HENRYs\n\n■ 43 ans est l’âge moyen d’un HENRY. Les HENRYs (*High-Earners-Not-Rich-Yet* \u002F actifs à hauts revenus pas encore riches) représentent une classe de consommateurs en plein essor qui sera extrêmement stratégique dans les années à venir.\n\nIls devraient devenir le groupe démographique le plus riche du monde d’ici peu. Avec des revenus annuels généralement compris entre 250 000 $et 500 000$, les marques de luxe les ciblent déjà en cultivant leur goût pour l’authenticité, le savoir-faire et le patrimoine.\n\nLes HENRYs tirent pleinement parti de la technologie. Ils paient en ligne via leurs appareils mobiles, privilégient les cartes de crédit avec programmes de fidélité et épargnent peu, s'accommodant plutôt bien du crédit au quotidien. Lorsqu’ils achètent en ligne, ils optent principalement pour l’habillement et les chaussures, la décoration d’intérieur, les cosmétiques, les articles pour animaux de compagnie, les livres ou encore le divertissement.\n\nCette clientèle exige des expériences d'achat engageantes et parfaitement fluides à travers l'ensemble des canaux et points de contact. Les HENRYs ne se contentent pas des fonctionnalités basiques des applications et plateformes digitales. Leurs marques préférées exploitent désormais les technologies émergentes pour raconter des histoires, susciter des émotions, les intégrer au processus de création et créer une relation de proximité.\n\n## Le marketing du luxe\n\n### Les canaux\n\n■ Le canal en ligne représente désormais 12 % du marché et continue de gagner des parts de terrain, les clients étant de plus en plus influencés et guidés par le digital, y compris pour leurs achats physiques. À l’échelle mondiale, 75 % des transactions de luxe ont été influencées par le canal en ligne, et 20 % à 25 % des achats ont été réalisés par des solutions numériques.\n\nSource : [Bain & Co.](https:\u002F\u002Fwww.bain.com\u002Fabout\u002Fmedia-center\u002Fpress-releases\u002F2019\u002Ffall-luxury-report)\n\n■ Le marché mondial de l’IA dans les marques de luxe devrait atteindre environ **5,6 milliards de dollars** d’ici 2034, contre 1,2 milliard de dollars en 2024, affichant un taux de croissance annuel composé (CAGR) de 16,2 % sur la période 2025-2034. En 2024, l’Amérique du Nord dominait le marché avec plus de 33,4 % de parts de marché, générant 0,4 milliard de dollars de revenus.\n\nSource : [AI in Luxury Brands Market Size, Share | CAGR of 16%](https:\u002F\u002Fmarket.us\u002Freport\u002Fai-in-luxury-brands-market\u002F)\n\n■ **62 milliards de dollars**, c'est la valeur projetée du marché de la réalité augmentée et de la réalité virtuelle appliquée au marketing en 2029. Cela englobe la publicité, les logiciels et le matériel, avec une nette majorité pour la réalité augmentée logicielle.\n\nSource : AR & VR - Worldwide | [Statista Market Forecast](https:\u002F\u002Fwww.statista.com\u002Foutlook\u002Famo\u002Far-vr\u002Fworldwide#analyst-opinion)\n\nLa [Réalité Augmentée et la Réalité Virtuelle](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fvirtual-try-on-technology\u002F) s'avèrent extrêmement efficaces pour raconter des histoires de marque captivantes qui séduisent les consommateurs, tout en démultipliant l'impact des campagnes marketing.\n\n**Tiffany & Co** a ainsi présenté un [projet innovant lors du salon Vivatech](https:\u002F\u002Fwww.bfmtv.com\u002Ftech\u002Fevenements\u002Fvivatech\u002Fvivatech-2024-tiffany-permet-desormais-d-essayer-une-bague-mais-sans-la-toucher_AV-202405220576.html?utm_campaign=Hapticmedia%20Annoucement&utm_content=297293684&utm_medium=social&utm_source=linkedin&hss_channel=lcp-9271099), mis en avant sur le stand LVMH baptisé *Dream Garden*. Au cœur de cette animation se trouvait une expérience immersive inédite : un module d'essayage virtuel saisissant pour trois de leurs bagues.\n\n![Vivatech_vignette.png](\u002Fimages\u002Fuploads\u002FVivatech_vignette_2966a24997.png)\n\nLa maison **Fred**, quant à elle, utilise l’essayage virtuel pour sa [collection de bracelets Force 10](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002Fvirtual-jewelry-try-on-fred\u002F). Cette technologie, développée par [Hapticmedia](https:\u002F\u002Fhapticmedia.com\u002F), permet de visualiser le bracelet à son propre poignet en temps réel et de le personnaliser à l'envi.\n\n![image 10.png](\u002Fimages\u002Fuploads\u002Fimage_10_b8d29a6db1.png)\n\nLa marque souhaitait ainsi convertir ses visiteurs en les invitant à co-concevoir un bracelet à partir de différents modèles, coloris et textures. Après la phase de configuration, l'acheteur est invité à essayer sa création directement sur son poignet grâce à la Réalité Augmentée. Cette solution a considérablement enrichi l’expérience d'achat digital des clients et a permis d'augmenter les taux de conversion.\n\n### La personnalisation\n\n■ 40 % des directeurs marketing affirment que la personnalisation a un impact direct sur l'optimisation des ventes, la taille du panier moyen et les bénéfices sur les canaux de vente directe (DTC) comme le e-commerce. Par ailleurs, 37 % soulignent une hausse du chiffre d'affaires et de la valeur de vie client (*Customer Lifetime Value*) grâce aux recommandations ciblées de produits ou de contenus. Plus d’un tiers des personnes interrogées constatent également une augmentation de la fréquence d’achat suite à la mise en place de ces stratégies.\n\n*[Découvrez-en plus sur ce projet client ici.](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002F)*\n\n![impactofdigitalpersonalizationbyhapticmedia.png](\u002Fimages\u002Fuploads\u002Fimpactofdigitalpersonalizationbyhapticmedia_42af20fbb6.png)\n\n■ 29 % des Américains ont déjà [personnalisé des vêtements ou des chaussures](https:\u002F\u002Fhapticmedia.com\u002Fblog\u002Fmass-customization-definition-goal-examples\u002F). Leurs quatre motivations principales étaient : créer quelque chose pour le plaisir, ressentir la fierté de concevoir un objet, exprimer leur créativité et se démarquer des autres.\n\nDe plus, la demande pour le sur-mesure s'est stabilisée à des niveaux élevés, et les [fonctionnalités les plus recherchées restent la configuration de produit](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fproduct-configurator\u002F), le fait-main et les articles de haute commande.\n\n## La personnalisation propulsée par la 3D et la technologie RA : Contactez Hapticmedia\n\nChez Hapticmedia, nous analysons continuellement les innovations et les tendances sectorielles sur notre [blog](https:\u002F\u002Fhapticmedia.com\u002Fblog\u002F). Toutefois, pour cet article, nous avons choisi d'aborder le marketing du luxe sous l'angle des chiffres clés.\n\nCes données confirment que le marketing du luxe devient de plus en plus innovant, poussé par de nouvelles générations de consommateurs qui incitent les marques à sortir de leur zone de confort pour adopter des approches inédites.\n\nL’heure est désormais aux campagnes à 360 degrés s'appuyant sur des technologies avancées comme les configurateurs de produits 3D, la Réalité Augmentée et la Réalité Virtuelle afin d'offrir de la transparence, de raconter des histoires fortes et de susciter l’engagement.\n\nSi vous souhaitez échanger sur la mise en place de ces leviers, contactez-nous ! Nous serons ravis de partager avec vous nos études de cas, nos analyses et nos idées. Hapticmedia s'appuie sur plus de 15 ans d'expertise dans ce secteur, avec des clients prestigieux tels que [Louis Vuitton, Guerlain, Kenzo, Fred, Baccarat, et bien d'autres](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002F). Notre objectif est de vous apporter des résultats concrets et mesurables.\n\n**[➜ Discutons de votre projet d'essayage virtuel](https:\u002F\u002Fhapticmedia.com\u002Fcontact\u002F)**","Le marché du luxe évolue rapidement vers une clientèle plus jeune (la Gen Z et les « HENRYs » — High-Earners-Not-Rich-Yet \u002F jeunes actifs à hauts revenus). Pour survivre, les maisons traditionnelles adoptent le Luxe 4.0, remplaçant les méthodes classiques par des expériences digitales de pointe.\n\n3 points clés à retenir :\n\n- Un marché massif : Le marché mondial du luxe se porte extrêmement bien, atteignant 1,44 billion d’euros avec une projection à 2,5 billions d’euros d’ici 2030. Aujourd’hui, les points de contact digitaux influencent 75 % de l’ensemble des achats de luxe.\n\n- Des technologies immersives : Des marques comme Tiffany & Co. et Fred utilisent des configurateurs de produits 3D et l’essayage virtuel en Réalité Augmentée (RA) pour permettre aux clients de co-créer et de visualiser leurs produits en temps réel.$\n\n- Un ROI direct : Les expériences digitales personnalisées se traduisent directement par une augmentation du panier moyen pour 40 % des responsables marketing, ainsi que par une fidélisation client accrue sur le long terme.",34,{"id":419,"metaTitle":409,"metaDescription":420,"keywords":17,"metaRobots":421,"metaViewport":17,"canonicalURL":422,"structuredData":423},2979,"Découvrez comment les marques de luxe utilisent les configurateurs 3D, l'IA et l'essayage virtuel pour booster l'e-commerce.","index, follow","https:\u002F\u002Fhapticmedia.com\u002Ffr\u002Fblog\u002Fle-marche-du-luxe-en-chiffre\u002F",{"@id":424,"@type":425,"image":426,"author":427,"@context":437,"headline":438,"publisher":439,"description":438,"dateModified":440,"datePublished":441,"mainEntityOfPage":442},"https:\u002F\u002Fhapticmedia.com\u002Ffr\u002Fblog\u002Fluxe-4-0\u002F#article","BlogPosting","\u002Fimages\u002Fuploads\u002Fexperience_vto_fred_force_10_bracelet_4b50ec934f.webp",[428,435],{"name":405,"@type":429,"jobTitle":430,"worksFor":431},"Person","Chargée de Communication et Marketing Digital",{"url":432,"name":433,"@type":434},"https:\u002F\u002Fhapticmedia.com","Hapticmedia","Organization",{"name":436,"@type":429},"Yahong Zhang","https:\u002F\u002Fschema.org","Luxe 4.0 en 2026 : Comment l'IA, la personnalisation et le commerce immersif transforment le marketing du luxe.",{"url":432,"name":433,"@type":434},"2026-07-13T10:00:00+02:00","2021-02-07T08:00:00+01:00",{"@id":443,"@type":444},"https:\u002F\u002Fhapticmedia.com\u002Ffr\u002Fblog\u002Fluxe-4-0\u002F","WebPage",{"id":398,"documentId":399,"name":446,"alternativeText":17,"caption":17,"width":209,"height":401,"hash":447,"ext":448,"mime":449,"size":450,"url":400,"previewUrl":17,"provider":451,"provider_metadata":17,"createdAt":452,"updatedAt":453,"publishedAt":454,"focalPoint":17},"luxury_fashion_1392c73b54.webp","luxury_fashion_1392c73b54_584a8712b1",".webp","image\u002Fwebp",71.59,"strapi-provider-upload-strapi-cloud","2026-09-11T13:22:52.866Z","2026-09-11T13:30:46.250Z","2026-09-11T13:22:52.867Z",[456],{"id":457,"text":405},10124,{"id":459},2140,[461],{"id":386,"documentId":387,"title":388,"date":389,"slug":390,"createdAt":391,"updatedAt":392,"publishedAt":393,"locale":9,"content":394,"excerpt":395,"sortOrder":396},{"id":463,"metaTitle":464,"metaDescription":465,"keywords":17,"metaRobots":17,"metaViewport":17,"canonicalURL":466,"structuredData":467,"metaImage":482,"openGraph":483},2978,"Luxury 4.0: The Digital Future of Luxury Marketing","Discover how luxury brands use 3D configurators, AI, and AR virtual try-ons to win next-gen consumers and drive massive e-commerce growth.","https:\u002F\u002Fhapticmedia.com\u002Fblog\u002Fthe-luxury-market-in-figures\u002F",{"@id":468,"@type":425,"image":426,"author":469,"@context":437,"headline":388,"publisher":476,"inLanguage":477,"description":478,"dateModified":440,"datePublished":479,"mainEntityOfPage":480},"https:\u002F\u002Fhapticmedia.com\u002Fblog\u002Fluxury-4-0\u002F#article",[470,475],{"name":405,"@type":429,"jobTitle":471,"worksFor":472},"Communication and Digital Marketing Officer",{"url":432,"name":433,"@type":434,"sameAs":473},[474],"www.linkedin.com\u002Fin\u002Fsabrina-khadivi-178502197",{"name":436,"@type":429},{"url":432,"name":433,"@type":434},"en-US","Luxury 4.0 in 2026: How AI, Personalization and Immersive Commerce are transforming Luxury Marketing.","2024-02-07T08:00:00+01:00",{"@id":481,"@type":444},"https:\u002F\u002Fhapticmedia.com\u002Fblog\u002Fluxury-4-0\u002F",{"id":398,"documentId":399,"name":446,"alternativeText":17,"caption":17,"width":209,"height":401,"hash":447,"ext":448,"mime":449,"size":450,"url":400,"previewUrl":17,"provider":451,"provider_metadata":17,"createdAt":452,"updatedAt":453,"publishedAt":454,"focalPoint":17},{"id":484,"ogTitle":464,"ogDescription":465,"ogUrl":466,"ogType":17,"ogImage":485},2880,{"id":398,"documentId":399,"name":446,"alternativeText":17,"caption":17,"width":209,"height":401,"hash":447,"ext":448,"mime":449,"size":450,"url":400,"previewUrl":17,"provider":451,"provider_metadata":17,"createdAt":452,"updatedAt":453,"publishedAt":454,"focalPoint":17},{"id":487,"uses_cases":488,"projets":489,"solutions":511,"blog_posts":525},2139,[],[490],{"id":491,"documentId":492,"title":493,"slug":494,"description":495,"createdAt":496,"updatedAt":497,"publishedAt":498,"locale":9,"sortOrder":499,"image":500},1263,"ixf6k3781joibqjfofd9sx7t","Fred","virtual-jewelry-try-on-fred","We elevated Fred's e-commerce with a 3D configurator and AR virtual try-on for their iconic bracelet, driving conversions and brand innovation.","2025-06-17T12:00:45.248Z","2026-07-24T14:37:08.012Z","2026-07-24T14:37:08.698Z",6,{"id":501,"documentId":502,"name":503,"alternativeText":504,"caption":17,"width":505,"height":505,"hash":506,"ext":448,"mime":449,"size":507,"url":508,"previewUrl":17,"provider":451,"provider_metadata":17,"createdAt":509,"updatedAt":509,"publishedAt":510,"focalPoint":17},280,"jvx88cklgtn1s3hvxokint9t","3d-bracelet-configurator-fred.webp","3D bracelet configurator Fred",700,"3d_bracelet_configurator_fred_5931b7d816",25.38,"\u002Fimages\u002Fuploads\u002Fsmall_3d_bracelet_configurator_fred_5931b7d816.webp","2025-08-27T14:22:49.439Z","2025-08-27T14:22:49.440Z",[512],{"id":74,"documentId":75,"title":76,"slug":77,"createdAt":78,"updatedAt":79,"publishedAt":80,"locale":9,"description":81,"image":513},{"id":4,"documentId":514,"name":515,"alternativeText":516,"caption":17,"width":517,"height":517,"hash":518,"ext":519,"mime":520,"size":521,"url":522,"previewUrl":17,"provider":451,"provider_metadata":17,"createdAt":523,"updatedAt":524,"publishedAt":523,"focalPoint":17},"b6t8btw5pmsreb08v8cp51qh","Virtual-try-on-header.svg","VTO & AR",2048,"Virtual_try_on_header_0105cbb101",".svg","image\u002Fsvg+xml",250.57,"\u002Fimages\u002Fuploads\u002FVirtual_try_on_header_0105cbb101.svg","2025-08-18T09:24:07.897Z","2025-10-06T12:29:59.162Z",[526],{"id":364,"documentId":527,"title":528,"date":529,"slug":530,"createdAt":531,"updatedAt":532,"publishedAt":533,"locale":9,"content":534,"excerpt":535,"sortOrder":536,"image":537},"nisonst4jc0e6d7krvwgxxsb","Virtual Try-On: The Next Revolution in E-Commerce","2026-06-01","virtual-try-on","2026-06-01T08:22:19.168Z","2026-08-04T07:58:42.466Z","2026-08-04T07:58:42.802Z","Originally published by Yahong Zhang, fully rewritten and updated by [Hugo Rimelé \"Co-founder and specialist in emerging technologies and digital transformation\"](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhugo-rim%C3%A9l%C3%A9-11081a84\u002F) on June 1, 2026.\n\n**57% of consumers want to see, touch and feel items before they buy them.**  _EY Future Consumer Index, 2024_\n\n[**➜ Explore Fred’s 3D jewelry configurator with bracelet Virtual Try-On**]( https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002Fvirtual-jewelry-try-on-fred\u002F) \n\nThat single stat captures the core friction of online retail, shoppers can’t handle a product before they buy it. For an e-commerce or digital director, that friction shows up very concretely  hesitation at checkout, abandoned carts, and costly product returns. Virtual Try-On (VTO) tackles this head-on by letting the customer try a product, on themselves or in their space, straight from a smartphone.\nIn this article, we’ll look at how VTO helps brands deliver a reassuring, high-impact omnichannel shopping experience, where the technology stands today, and how leading brands are positioning themselves around these innovations.\n\n\n## Why Virtual Try-On Has Become a Strategic Priority\n\nVTO addresses one of the leading causes of online dissatisfaction: not being able to see an item or garment clearly. For customers, that creates doubt, friction, and frustration. For brands, it translates into high return costs and e-commerce performance dragged down by purchase-decision uncertainty.\nThe stakes are enormous: returns alone account for roughly $740 billion in global e-commerce. By reducing pre-purchase uncertainty, VTO acts directly on that cost line. It also unlocks online sales of high-value SKUs  fine jewelry, watches and anchors the experience within an omnichannel strategy.\n\nThe desire to try before buying runs deep: according to research reported by Retail Dive, nearly 9 in 10 European shoppers still favor the physical store precisely so they can see, touch, and try. The opportunity for brands isn’t to pit physical against digital, but to bridge the two in an omnichannel approach that lifts sales.\n\nThat’s exactly what our [virtual try-on technology](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fvirtual-try-on-technology\u002F) enables: turning passive browsing into an active, reassuring interaction across every channel.\n\n### What is Virtual Try-On?\n**Virtual try-on technology enables customers to try on products directly from their camera-equipped devices, like smartphones.**\n\n\n➜ [**Talk to us about your digital transformation**](https:\u002F\u002Fhapticmedia.com\u002Fcontact\u002F)\n\n### Market Momentum and Growth Outlook\n\nThe virtual commerce space **Virtual Try-On and 3D visualization** is accelerating at an unprecedented pace. The latest projections point to a 22.9% compound annual growth rate over the coming decade. Valued at just over $4 billion in 2024, the market is expected to cross $32.7 billion by 2034, confirming mass adoption by the world’s leading retailers.\nSource : _[Global Insight Services](https:\u002F\u002Fwww.globalinsightservices.com\u002Freports\u002Fvirtual-shopping-market\u002F)_\n\n### The “Digital Twin” Becomes the Retail Standard\n\nThe shift to all-digital is no longer about displaying simple photos. Every product and soon every customer will have a digital clone, opening the door to entirely new use cases.\n_Everything will be represented in a virtual twin._  Jensen Huang, CEO of NVIDIA\n\nThis shift, already underway, makes it possible to create immersive experiences that render virtual try-on as natural as trying on in-store.\nSource : https:\u002F\u002Fblogs.nvidia.com\u002Fblog\u002Fhuang-3dexperience-2026\u002F\n\n### Customer Experience as the Top Priority\n\nBeyond the technical feat, it’s the customer experience that matters most. The goal: make buying easier and reduce uncertainty. Available across channels, digital products turn passive browsing into active, reassuring interaction and a strong experience also strengthens brand image.\n\n> \"92% of respondents favor shopping in physical stores. This mostly is because they can see, touch and try. \u003C...> Clearly consumers are demanding both physical and digital – and brands and retailers have a chance to bridge the gap and create a joined-up omnichannel approach that boosts sales.\"* \n*source: [Retaildive](https:\u002F\u002Fwww.retaildive.com\u002Fspons\u002Fwhy-9-out-of-10-european-shoppers-prefer-in-store-shopping-and-other-key-t\u002F727859\u002F)\n\n## The Major Technology Trends in VTO\n\n### The Revolution in Online Apparel Try-On\n\nTryOnDiffusion, a Google technology, uses image diffusion to project a garment standalone or worn onto a photo of another model, preserving pose, detail, and composition. Players such as DressX apply this kind of approach to simulate realistic fabric rendering.\nThese AI solutions deliver excellent results exactly where 3D has historically struggled: on a mannequin, 3D garments often looked rigid and fabrics unconvincing.\n\n![AI-powered-virtual-try-on-of-apparel.jpg](\u002Fimages\u002Fuploads\u002FAI_powered_virtual_try_on_of_apparel_1f0d312fd7.jpg)\n_\u003Cp style=\"text-align:center;\">AI-powered virtual try-on of apparel technology\u003C\u002Fp>_\n\nGoogle’s Virtual Try-On API lets shoppers see how clothes fit and move on their own body with striking accuracy. Built into the Gemini Enterprise Agent platform, it is rolling out across the U.S. and Europe for Diesel and Jil Sander, before expanding to Marni and Maison Margiela.\nVTO obviously isn’t limited to apparel. One principle holds across the board: the experience must be as simple as possible. For a try-on to succeed, the user should have nothing complicated to do  just pick up the phone and try the product, at home or on themselves.\nSome sectors adopted it early. Eyewear was a pioneer: virtual glasses try-on has existed for years, because 3D face tracking has long been mature. Algorithms lock onto well-defined points (eyes, nose, lips), making face tracking robust and fluid. The same family of tracking powers another early mover virtual makeup.\n\n### From Face to Body: Increasingly Sophisticated Tracking\n\nTo work on other parts of the body, VTO algorithms require far deeper expertise and rely on deep learning.\n\n### Why Wrist and Hand Tracking Remains the Ultimate Challenge\n\nHands and wrists demand far more complex algorithms: the anchor points are much less clearly defined. The challenge is to be both precise and functional on the vast majority of smartphones in use today.\nMachine learning now delivers excellent results. The principle: train an algorithm on a very large number of images so it can recognize and position a 3D object across most real-world scenarios. At Hapticmedia, our team of engineers and mathematicians has developed several algorithms that accurately detect the position of an arm in space, under most lighting conditions.\nTo get there, the algorithm has to learn a vast range of situations and lighting conditions. We built our own system to simplify and speed up that training and to reach a very high level of quality.\n\n![online-ring-vto.jpg](\u002Fimages\u002Fuploads\u002Fonline_ring_vto_c39e5905de.jpg)\n_\u003Cp style=\"text-align:center;\">Hapticmedia solution (real-time virtual try-on)\u003C\u002Fp>_\n\n### Precision and 3D Render Quality: The Key to the Experience\nTo be believable, a VTO needs excellent motion tracking, but it must also adapt to ambient lighting to present a coherent, harmonious 3D object. The quality of the 3D materials is just as decisive.\nThe Hapticmedia approach is built on bespoke quality and high fidelity. We handle the complexity of customizable jewelry, luxury watchmaking, and gemstone rendering with a High-Fidelity, Web-Native AR solution that features photorealistic, true-to-life 3D materials. Who can picture themselves making a high-end purchase if the object on screen lacks visual quality? The experience has to be credible and immersive because without high-quality rendering, the user simply won’t buy..\n\nThat’s why Hapticmedia also offers an in-store virtual try-on kiosk, delivering a hyper-realistic, precise experience that helps confirm sizing. It lets customers try products or colorways that aren’t in stock and it pairs naturally with online VTO (using the same 3D assets) for a true multichannel experience.\n\n\n## Generative AI or 3D Virtual Try-On?\n\n**Generative AI** remains a rapidly expanding technology in the digital landscape. The premise is straightforward: by combining product imagery with photos or videos of models or clients, AI generates customized \"as-worn\" visuals. While the aesthetic results are compelling, this method lacks the real-time, immersive engagement that allows clients to move freely and view products dynamically. However, it does enable the visualization of almost any product category, simply and cost-effectively.\nWhile both technological families leverage artificial intelligence, **3D Virtual Try-On (VTO)**, which projects **digital twins** via the user's device camera delivers a significantly more sophisticated, high-end experience. \n\nThe table below summarizes the key trade-offs:\n\n| Criterion | Generative-AI VTO | 3D VTO (real time) |\n|--------|-----|--------|\n| **How it works**| Projects a product image onto a customer photo \u002F video. Generates custom “worn” visuals. | Projects a 3D clone of the product through the camera; the customer truly tries it on in real time. |\n|**Strengths**| No 3D model to produce. Fast to deploy. Ideal for generating visual content at scale. | Immersive, high-impact experience. Try-on in motion, on yourself. Web + in-store consistency. |\n|**Limits**| Risk of AI hallucinations. Limited to images and video. No real-time immersive try-on. | Requires 3D assets (increasingly AI-generated). Depends on the environment. Premium-oriented. |\n|**Best-fit products**| Apparel, footwear, jewelry, watches, eyewear, hats. | Eyewear, footwear, jewelry, watches. |\n|**Experience**| Visualization on image or video (Veo, Sora style).  | Immersive, interactive, real-time try-on. |\n\n### Why Choose Hapticmedia?\nFor high-end products, brands won’t settle for standardized or simplified visuals. Hapticmedia [helps clients deliver immersive, high-quality experiences](https:\u002F\u002Fhapticmedia.com\u002Fsolutions\u002Fvirtual-try-on-technology\u002F) that closely match their expectations for brand image and customer experience.\n\n## In-Store VTO: A True Omnichannel Experience\n\n**Virtual Try-On (VTO)** is no longer confined to online channels or social media; it is equally valuable in-store, seamlessly bridging the gap between digital platforms and physical boutiques. Increasingly integrated into brick-and-mortar locations via connected mirrors, VTO effectively compensates for limited physical inventory.\n\nOn-site, it allows clients to virtually try on products or sizes unavailable in the showroom such as a timepiece in a specific finish or dimensions not currently on display. It empowers customers to explore endless combinations of materials, colors, and custom engravings, driving a true **mass customization experience**. Most importantly, it secures the sale on the spot, allowing clients to confidently order bespoke or **made-to-order creations**.\n\n![ring-virtual-try-on.jpg](\u002Fimages\u002Fuploads\u002Fring_virtual_try_on_8c348f9793.jpg)\n_\u003Cp style=\"text-align:center;\">Jewelry VTO in-store solution\u003C\u002Fp>_\n\n### The Right Product in the Right Size\nFor ring try-on, our system estimates finger size with accuracy.\nIn-store virtual try-on of rings and watches also delivers highly precise tracking, since lighting and environment are fully controlled.\n\n## Brands Already Betting on These Technologies\n\nChanel offers virtual try-on across a wide range of products: makeup, eyewear, jewelry, and watches can all be tried on virtually.\nCartier also lets customers try a large part of its collections via VTO directly on its site: a dedicated section provides online try-on for a selection of its watches and jewelry.\n[Jeweler Fred](https:\u002F\u002Fhapticmedia.com\u002Fsuccess-stories\u002Fvirtual-jewelry-try-on-fred\u002F) now offers a virtual try-on feature directly from the 3D configurator of its iconic Force 10 bracelet. How does it work? Design your custom bracelet, scan the QR code on the e-commerce site, and instantly try it on using your smartphone.\n\n## Conclusion\n\nVirtual Try-On (VTO) is rapidly becoming the benchmark for industry-leading brands, solving critical operational challenges while elevating both product perception and brand equity. As a fully integrated omnichannel asset, it seamlessly unifies digital storefronts, social platforms, and the brick-and-mortar retail experience.\nDriven by the proliferation of powerful smartphones and ultra-precise motion tracking, this technology now delivers unprecedented realism. Simultaneously, the evolution of Generative AI and automated 3D modeling is streamlining asset production pipelines. By significantly lowering production costs, these technological advancements are accelerating the adoption of an experience that is fast becoming the industry norm.\n\n[**➜ Let’s discuss your virtual try-on project**](https:\u002F\u002Fhapticmedia.com\u002Fcontact\u002F) \n\n","**57% of consumers want to see, touch and feel items before they buy them.** _EY Future Consumer Index, 2024_\n\nThat single stat captures the core friction of online retail: shoppers can’t handle a product before they buy it. For an e-commerce or digital director, that friction shows up very concretely hesitation at checkout, abandoned carts, and costly product returns. Virtual Try-On (VTO) tackles this head-on by letting the customer try a product, on themselves or in their space, straight from a smartphone.\nIn this article, we’ll look at how VTO helps brands deliver a reassuring, high-impact omnichannel shopping experience, where the technology stands today, and how leading brands are positioning themselves around these innovations.\n",2,{"id":538,"documentId":539,"name":540,"alternativeText":17,"caption":17,"width":541,"height":542,"hash":543,"ext":448,"mime":449,"size":544,"url":545,"previewUrl":17,"provider":451,"provider_metadata":17,"createdAt":546,"updatedAt":546,"publishedAt":547,"focalPoint":17},566,"ihzfoafgwsqsu8w4zsc8d6lj","experience-vto-fred-force-10-bracelet.webp",1025,1280,"experience_vto_fred_force_10_bracelet_4b50ec934f",43.16,"\u002Fimages\u002Fuploads\u002Fsmall_experience_vto_fred_force_10_bracelet_4b50ec934f.webp","2025-09-16T13:45:48.195Z","2025-09-16T13:45:48.196Z",1792421546843]